What does SEO cover?
What does a technical SEO audit include?
Crawl budget, index bloat from duplicate domains and promotion pages, hreflang, Core Web Vitals on landing pages, and the junk sitemaps that large sites accumulate. If Googlebot is busy with expired offers, it is not crawling the pages for queries that convert.
How do you plan content when review sites already rank?
Brand sites win when they own intent a review site cannot: product, pricing, payments, how it works and support pages. We do not write the tenth 'best of 2026' list and hope.
Which link building is still worth doing?
Digital PR and genuine industry citations beat leftover blog networks. We will not build a link profile that a manual action can wipe out. If the only route in a market is paid links, that is a paid acquisition problem, not an SEO one.
How do multi-market sites avoid competing with themselves?
One intent, one URL, one language and region. Folders or country domains (ccTLDs) are chosen to fit the business rather than the SEO fashion of the year, and internal links use descriptive anchor text.
Where does SEO meet creative and paid media?
Queries that paid media already converts deserve organic attention too, and landing pages that win in ads often win in search if they can be indexed. Our SEO work connects to paid acquisition and creative production so the message stays consistent.
How is SEO measured?
| KPI | What it tells you | When we act on it |
|---|---|---|
| Organic customers | New paying customers from unpaid search. | When customers stall while sessions rise: the content is attracting the wrong people. |
| Qualified landing CTR | Click-through rate on queries with buying intent. | When impressions grow on informational terms that never convert. |
| Index coverage | Share of intended URLs actually served in search. | When soft-404 promotion pages multiply. |
| Organic CPA proxy | SEO cost divided by organic customers in the window. | When organic costs more than paid for the same intent. |
What happens in the first 90 days?
- Days 1–21: technical baseline, a query map against current rankings, pages competing for the same query, and an audit of hreflang and duplicate promotion pages.
- Days 22–45: fix crawl waste, publish the first cluster of pages that answer buying intent, and redirect dead offers.
- Days 46–75: measure organic customers, not just rankings. Remove pages that attract traffic that never reaches checkout.
- Days 76–90: compare 90-day organic CPA with paid CPA on overlapping intent, and decide which queries paid media should stop paying for.
Where does SEO usually go wrong?
Publishing to the promotions calendar
Fifty near-duplicate offer URLs teach the index that the site is a leaflet rather than a product. Consolidate them, and make dated pages expire in the sitemap when they expire on the site.
Buying links instead of fixing product pages
Authority pointed at a slow, untranslated help page still loses. The brands that rank in competitive results usually have both: a site that answers the query and a link profile that looks like a real company.
Reporting rankings to a board that asked for revenue
Position 3 on a brand term is not a result; organic customers are. If the SEO report cannot show revenue, the SEO budget should shrink until it can.
Related services: paid acquisition for the queries SEO should not have to pay for, landing pages that can rank and still convert from ads and attribution that credits organic conversions correctly. For the numbers behind this approach, read how we set the target CPA that organic CPA is compared against.