Which channels do we run?
Every performance channel: Meta, Google, TikTok, Snap, native and programmatic, alongside affiliates and SEO. What changes from one market to the next is the mix, the creative and the conversion events each channel optimises on.
How do markets differ in practice?
Europe is a set of separate national markets with expensive paid inventory. Latin America often has faster demand with heavier payment and localisation work. In Asia, affiliates, native and local platforms often carry more of the volume than a campaign copied from London would expect.
Why do service pages and market pages say different things?
Service pages name the metric. Market pages describe the conditions that metric works within. A good CPA for a new customer in one region is a disaster in another if discount cost and payment failure are ignored.
Read the regional notes as examples of that, then the services that usually move first in each region.
Regional notes: performance marketing in Europe, LatAm performance marketing, payments and localisation and Asia performance marketing, channels and localisation.