Markets

Performance marketing in Europe: many markets, not one campaign.

Performance marketing in Europe means allocating budget country by country, across expensive paid inventory and very different customer values, while keeping a cost per acquisition (CPA) that local lifetime value (LTV) can carry. We plan each country separately, not as one EU campaign.

Which channels do we run in Europe?

Every performance channel: Meta, Google, TikTok, Snap, native and programmatic, plus affiliates in almost every market. SEO is slow but necessary, because paid CPAs in mature European markets rarely fall.

That is why Europe usually starts with paid acquisition, SEO and attribution, with creative production building the ads and landing pages for each country.

How much do payments and localisation matter?

Local payment methods and local language. A checkout in pounds sterling behind an ad in euros is how conversion rates collapse. Localisation is production work, not a translation ticket.

What CPA-to-LTV shape should you expect?

Higher CPAs, slower payback, less room for discounts and a greater need for honest day-30 (D30) numbers. If the board wants LatAm-style volume at European CPAs, the plan will not support it, and saying so early is part of our job.

The three most relevant services: paid acquisition across every European channel, SEO where paid CPAs stay high and attribution when every platform reports a different sales count. See also how we approach international performance marketing.

Next step

Planning your next European market?

Tell us which countries you run in and your current CPA in each. We will tell you which channels we would fund first.

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