Paid acquisition
Judged on: CPA against payback
Meta, Google, TikTok, Snap, native, programmatic and more, bought against new customers.
Services
Six performance marketing services, each with a number attached.
MOTIV offers six performance marketing services: paid acquisition, SEO, affiliate management, attribution, creative production and customer relationship management (CRM). Each one is judged on a named metric rather than on activity. They run on one shared plan, so a win in media is not lost in tracking, and a partner deal is never priced against a cost per acquisition (CPA) that CRM cannot defend.
Brands do not buy 'digital'. They buy the conversion that pays, at a CPA that lifetime value (LTV) can carry, and then the next conversion, so the cohort actually pays back. We treat that sequence as one system.
Paid acquisition brings new customers once the landing page and the event map are accurate. SEO builds the organic share you should not have to rent from ad platforms forever. Affiliates bring volume your in-house media will not reach, provided the terms match customer quality. Attribution is the shared record of what happened, creative carries the offer to each platform, and CRM is where LTV is either built or quietly lost.
Specialist agencies tend to fail with one excellent channel that the rest of the funnel cannot turn into revenue. Generalist agencies tend to fail with six channels that never agree on what a customer is. We are set up to avoid both: if a service cannot name the number it is there to move, it does not get budget.
Each service page sets out the metric, the first 90 days and the problems we see when that service runs on its own.
What is each service judged on?
SEO
Judged on: Qualified organic conversions
Technical, content and authority work in the most contested search results online.
Affiliate management
Judged on: Net revenue after quality filters
Partner terms priced on customer value.
Attribution & analytics
Judged on: Match rate on conversions
Server-side events and models that keep working when browsers drop data.
Creative production
Judged on: New customers per creative ID
Ads and landing pages built for each platform and judged on sales.
Retention & CRM
Judged on: Customer LTV from day 1 to day 30 (D1–D30)
The economics of the customer lifecycle after the first purchase, rather than more emails.
FAQ
How do the six services fit together?
Do we have to buy all six services?
No. The first plan usually covers two or three services. The others wait until the numbers say they are worth funding.
Who owns tracking if both media and CRM are running?
Attribution is a separate service so that media and CRM do not each keep their own definition of a conversion. One event map serves both.
Can MOTIV work alongside an in-house team?
Yes. A common split is in-house media with MOTIV on affiliates and attribution. There is still one owner for the numbers.
How do the services report?
Each service has a live dashboard and a weekly note on where budget moved. There is no 40-page monthly PDF restating the dashboard.
Next step
Which service is costing you the most?
Bring your markets, your current CPA and where you think budget is leaking. We will tell you which service we would fix first.
Reply in one business day.