Why does MOTIV exist?
Generalist agencies optimise for the numbers ad platforms report. Specialist agencies treat one channel as the answer to everything. Brands pay for both failures: a cost per acquisition (CPA) that does not reconcile with finance, and affiliate partners whose value never reaches customer relationship management (CRM). MOTIV exists to run all six services on one plan, so they are judged on the same numbers.
How is the team organised?
By discipline rather than by job title. Media, search, partners, measurement, creative and lifecycle each have a named owner, and all of them work to one definition of the conversion that pays. Nobody's job is to rewrite the numbers before they reach your board.
Where does the experience come from?
From running acquisition, partner programmes and measurement in markets where CPA leaves no room for error. Working against first purchases and real customer value taught us to judge every channel on what it returns.
What can you expect from us?
- A 30-minute strategy call without a presentation, and an honest view of whether we are the right fit.
- An audit of your tracking, channels, creative and partner programme before we discuss commercials.
- A 90-day plan with a number attached to every line we fund.
- Weekly reallocation: budget moves towards what is working and away from what is not.
- Live reporting you can check without booking a meeting.
What principles do we work by?
- One conversion definition, agreed with finance and used by every channel.
- Anything that misses payback loses its budget, however much we like it.
- Commercials come after the audit, not before it.
- Every performance channel is on the table, and each one is judged on what it returns.
How do you reach us?
Email [email protected]. We reply within one business day. Or book a strategy call and tell us your markets and targets first. To see how a typical engagement runs, read how the budget moves.